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Executive Team

ALEX GOLDSTEIN
President & C.E.O.

Alex has over 25 years of experience in the health and wellness industry, and has a primary focus of improving the lives of every person he meets. He received his Business Degree from Fresno State University, and since graduating he has become a highly regarded iridologist, a certified herbalist, and a certified homeopath.Alex has worked tirelessly over the years developing an impressive line of Natural Life Foods™ nutraceutical products. Alex specializes in empowering people with the knowledge they need in order to make the right decisions for their own well-being. Alex believes in offering a product that everyone can trust, and is dedicated to educating the public to achieve their maximum level of health.

Roughly 15 years ago, Alex launched Strike First Nutrition™ and since then, the company has grown into a supplement powerhouse in the San Francisco Bay Area. His exclusive line of Strike First Nutrition™ products caters to every athlete in every sporting arena. Both the Natural Life Foods™ and Strike First Nutrition™ products are not only the highest of quality, they are also backed by years of scientific research. Athletes put massive amounts of stress on their bodies every day and Alex knows the importance of proper nutrition; this is why Strike First Nutrition™ was born. He hasn’t reinvented the wheel; instead, he has simply made the wheel better.

RYAN ROGERS
Vice President of Operations

Ryan joined Strike First Nutrition™ in March of 2015, and has been actively involved in the health and wellness industry for over 10 years. . Prior to Strike First Nutrition™, Ryan was the Director of Sports Training and a Physical Therapy Aide for BodyMax Physical Therapy. As Director of Sports Training he worked closely with high school and collegiate athletes, significantly improving their speed and agility. He also worked with physical therapy patients by using effective modalities for those suffering from various injuries. Ryan earned his BS in Kinesiology from Saint Mary’s College of California and holds certifications from NASM and ISSA. As a former SMC Rugby player, Ryan applies his knowledge and competitive drive to the growth of Strike First Nutrition™ global accounts.

ELIE GOLDSTEIN
National Account Executive

Elie joined Strike First Nutrition™ in 2015 and has excelled in the nutrition and fitness industry for over 35 years. He began his career as a partner with his father at Kraski’s Nutrition in Hayward, CA, and since has established himself as one of the most prominent and well respected health educators in the Northern California area. Before Elie joined the Strike First Nutrition™ team, he held such roles in analytics, marketing and branding.
His innovative thinking consistently challenges his team, taking Strike First Nutrition to new heights. Elie holds a bachelors degree in Marketing & Advertising with a minor in Sociology from San Jose State University.